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Steal the top newsletter's ad format
šµļø Today, I was looking back and thought Iād share a few useful assets Iāve found/built since writing this.
Please feel free to use them, copy them, save them, or print them out and put them in front of your toilet.
Giving them all away for FREE, letās dive in! š
š° Newsletter News
The Morning Download is hiring a full-time salesperson! Speak to Trajan.
š How to grow subscriber with the HIGHEST QUALITY
š How to make loads of money with a small following
š Competition is heating up. ConvertKit is now free for up to 10k subs.
š§Ŗ Washington Post to experiment with micropayments for content.
š° How this creator went from $300 to $3 million
š How this publisher easily improved their engagement data
Without further ado, hereās the list.
I created this in December 2023, in an attempt to boost my referral program, which worked a little bit. But didnāt have a life-altering impact.
Does anyone have a referral program that has worked wonders? Reply and let me know!
The list includes contacts, that were accurate at the time of writing.
š All (the sponsorship formats) you can eat
There are plenty of ways to skin a cat. There are also plenty of different ways to structure newsletter sponsorships.
I spent Saturday night steaming through my newsletter-only email address and screenshotting all the different ad formats I could find. From deep dives to banner ads. Here it is.
Or at least all the ones I could find. Including one in 2000 during the dot-com bubble buy internet.com (what a domain!).
To qualify for this list the transactions had to be on newsletter-first media businesses. So that doesnāt include the Sparkloop acquisition by ConvertKit, for example.
I also tried to avoid smaller ālist acquisitionsā and focus only on full-on revenue-generating beasts. Not all the valuations are publically available, which is annoying for a nosey newsletter enthusiast like myself.
Hereās the list. Enjoy!
This I refined from way back when I was a media sales employee. This structure/format achieved a 13% reply rate across a few different verticals.
When I was writing a guest post in Matt McGarryās newsletter, we had the (great) idea to refine this as a value-add for readers. Of course, what worked last week wonāt necessarily work next week.
The most important principle is to lean into what works for you!