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Steal the top newsletter's ad format

šŸ•µļø Today, I was looking back and thought Iā€™d share a few useful assets Iā€™ve found/built since writing this.

Please feel free to use them, copy them, save them, or print them out and put them in front of your toilet.

Giving them all away for FREE, letā€™s dive in! šŸš€

šŸ“° Newsletter News

The Morning Download is hiring a full-time salesperson! Speak to Trajan.

šŸ“ˆ How to grow subscriber with the HIGHEST QUALITY

šŸ“Š How to make loads of money with a small following

šŸ‘€ Competition is heating up. ConvertKit is now free for up to 10k subs.

šŸ§Ŗ Washington Post to experiment with micropayments for content.

šŸ’° How this creator went from $300 to $3 million

šŸ“ˆ How this publisher easily improved their engagement data 

šŸ¤‘ 50 biggest newsletter advertisers in 2023

Without further ado, hereā€™s the list.

I created this in December 2023, in an attempt to boost my referral program, which worked a little bit. But didnā€™t have a life-altering impact.

Does anyone have a referral program that has worked wonders? Reply and let me know!

The list includes contacts, that were accurate at the time of writing.

šŸ— All (the sponsorship formats) you can eat

There are plenty of ways to skin a cat. There are also plenty of different ways to structure newsletter sponsorships.

I spent Saturday night steaming through my newsletter-only email address and screenshotting all the different ad formats I could find. From deep dives to banner ads. Here it is.

šŸ«£ All newsletter acquisition, EVER!

Or at least all the ones I could find. Including one in 2000 during the dot-com bubble buy internet.com (what a domain!).

To qualify for this list the transactions had to be on newsletter-first media businesses. So that doesnā€™t include the Sparkloop acquisition by ConvertKit, for example.

I also tried to avoid smaller ā€˜list acquisitionsā€™ and focus only on full-on revenue-generating beasts. Not all the valuations are publically available, which is annoying for a nosey newsletter enthusiast like myself.

šŸ¤Æ Cold email templates with a 13% reply rate!

This I refined from way back when I was a media sales employee. This structure/format achieved a 13% reply rate across a few different verticals.

When I was writing a guest post in Matt McGarryā€™s newsletter, we had the (great) idea to refine this as a value-add for readers. Of course, what worked last week wonā€™t necessarily work next week.

The most important principle is to lean into what works for you!