1% Tips For Effective Media Kits

👋 Today, we’re taking a look at how successful publishers make and distribute their media kits.

Countless hours formatting PDFs aside, let’s dive in! 🚀

The Guide to Effective Media Kits

🗝️ Key Sections

The essential sections you need to have in any media kit.

👋 Intro/Cover

Show your brand name, logo, and maybe an eye-catching image/slogan. Keep it bold and simple. First impressions count.

🤷‍♂️ About You

Describe what sets you apart. This can include your mission, unique voice, or why people read/listen/watch in. Tell your story and subtly showcase the value of your audience whilst highlighting what you’re really about.

👯 Audience Overview

Share key demographics like age, location, and interests. Then also flesh out the info your target sponsor cares most about, e.g. job titles, wealth, income, seniority, company size, etc. Sponsors want to know who’s reading and how invested they are.

🧮 Stats/data

Include relevant stats like subscribers, open rate, or social reach as appropriate. If you have high stats in a particular area, sell it. Always use your strengths.

🤔 Ad Options

Outline your various ad placements with labelled visual examples of the most impressive case studies. Create packages and tie them to different goals. You don’t want to sell one-hit-wanders.

🙌 Case studies

• Include testimonials from past sponsors if you have them. If you don’t have them, go get them!

• Case studies in the format of Goal - Approach - Results. Avec visuals.

🎯 Call to Action

Most people forget about a clear CTA at the end of a media kit. Add contact info and encourage them to reach out.

A calendly link in a media kit = GOAT status.

🎨 Format

Length

• 6-10 slides is optimal. Only go over that if you have a very complex offering. Concise is key!

• A one-pager is also great to build but not optional.

File Type

• PDF is a must for easy email sharing.

• You can also host it on WP/Notion/Canva for linking. I share our agency deck on Canva, and edits update automatically.

Discoverability

• You can include a chopped-up version on your website, with the CTA at the top to generate qualified leads. TLDR do a great job with this.

• Include links to it on your socials too.

🎯 Best Practises

🔎 Make it easy to Scan

• Concise and Clear - Use bullet points and concise statements. Avoid being too wordy.

• Use Visuals - Pictures tell a thousand words.

👀 Branding/aesthetic

• Create a colour scheme if you haven’t already, hire a designer or use templates if you’re not good at design.

• Style the deck to appeal to your ideal sponsor. B2B may want a clean, corporate feel, while others could lean into bold, playful design elements.

📝 Story First, Data Second

• Focus on Metrics that Matter. People decide with emotions and justify with numbers. So create a story and back it up with real data.

• Showcase Past Results. Include metrics from previous sponsorships, like brand lift or CTRs, to demonstrate the potential ROI. Subjective feedback is great too, if not better than numbers!

🏋️‍♀️ Drive Action

• End with an easy call-to-action, sneak a calendly, socials or email in there Add Urgency. For example: “Q3 sold out & Q4 60% full”.

You can download all the above content, PLUS 11 famous examples of media kits at my latest tweet. Sorry not sorry.

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